Hospitality venues promise guests optimal experiences, and the last thing anyone wants is a long store line interrupting the fun. To streamline operations and offer visitors convenient shopping, many businesses are turning to autonomous checkout using Just Walk Out technology by Amazon.
Just Walk Out technology simplifies retail by eliminating traditional checkout lines, creating a seamless shopping experience. Customers enter or exit the store with a payment method, bypassing the wait to pay. The technology uses advanced AI, computer vision, and optional RFID technology to track items in real time as shoppers move through the store. When they’re done, customers walk out with their items, getting back to their activities in seconds.
Suitable for resorts, casinos, hotels, movie theaters, amusement parks, and other businesses that see high volumes of visitors at all hours, Just Walk Out technology is in use across more than 400 stores in five countries. By removing the typical checkout, hospitality retailers can increase merchandising space, move more customers through stores, and provide a faster, more convenient shopping journey.
Customer service is critical to us. Doing extra things for our guests and making it special for them is really important for us. Just Walk Out is unique and it’s something that our competition doesn’t have.
Elevating the customer experience
Guests at hospitality venues expect to be able to grab what they need during their visit, often after a late or early morning arrival or during an evening out. Coming upon a long line just to get a drink, snack or amenity invites frustration and increases the risk of an abandoned cart.
Hollywood Casino at Greektown in Detroit is a prime example of the industry’s extended-hours demand. A sales lull during the pandemic prompted casino operator Penn Entertainment to improve retail performance and attract a new generation of tech-forward customers at the casino’s food court. The casino replaced an existing coffee shop with a Just Walk Out technology-enabled market, providing 24/7 checkout-free access to snacks, drinks, and sundries for gamers and hotel guests.
“Customer service is critical to us,” says Jim Boucher, vice president of hospitality at the casino. “Doing extra things for our guests and making it special for them is really important for us. Just Walk Out is unique and it’s something that our competition doesn’t have.”
Implementing Just Walk Out technology has helped family-friendly Camelback Resort in Pennsylvania’s Pocono Mountains avert a classic annoyance on a ski trip: the sluggish line to get a meal or hot drink when taking a break from the slopes. At the resort’s 1,500-square-foot store combination cafeteria and convenience store powered by Just Walk Out technology, an entire family can walk in at once, grabbing anything from a hot meal to lip balm and handwarmers, using a resort-branded mobile app. Guests can shop as a group and exit the store at their own pace.
At two Six Flags amusement parks, Six Flags Great Adventure in Jackson Township, New Jersey, and Six Flags Magic Mountain in Valencia, California, Just Walk Out technology is helping to deliver a high-throughput, frustration-free shopping experience. Six Flags partnered with the Coca-Cola Company to bring a frictionless market experience to theme-park visitors at both the New Jersey and California locations. The Coca-Cola-branded Just Walk Out store, Quick Six, is the first and only automated checkout-free shopping experience within a theme park and won the retail industry’s Convrt Award for its retail and technology innovation.
Increasing revenue and sales, optimizing operations
Without a long pause to check out, guests are more likely to buy impulse items, potentially leading to bigger baskets and increased revenue. And with fewer guests likely abandoning the line, lost sales can be minimized.
Detroit’s Hollywood Casino at Greektown saw a 20% increase in revenue after implementing Just Walk Out technology, which included integrations with the casino’s loyalty program to drive an enhanced customer experience. With shopping trips averaging 90 seconds, margins at the casino market grew 200%, and the shopper capture rate was 90%.
The 4-star Omni Boston Hotel at the Seaport, which turned its gift shop into a Just Walk Out-powered grab-and-go marketplace in January 2025, saw a 110% increase in sales the first month after launch and a 13-fold boost in retail profits. All sales occurred when the store was unattended.
At the Omni and other hospitality venues, limited operating hours and staffing constraints at stores have created guest frustration and missed revenue opportunities. Just Walk Out technology makes it possible to solve recurring labor shortages and reallocate valuable staff to tasks that deliver more value for customers.
“The convenience for our guests is significant, guest perception is very positive,” said Michael Jorgensen, the Omni Boston Hotel’s managing director. “Just Walk Out technology is a no-brainer for hotel operations.”
Interested in learning more about Just Walk Out technology? Let’s connect.
