ENOC brings checkout-free shopping to the Middle East with Just Walk Out technology

ENOC Group has opened its first ZOOM convenience store with Just Walk Out technology in Dubai, UAE. It’s the first time the technology has been used in the Middle East.

The launch is part of ENOC’s plan to turn its service stations into one-stop destinations that combine mobility services with retail.

Located at ENOC service station Site 1019 opposite City Walk in Dubai, the store represents a significant milestone in ENOC’s efforts to transform its retail offering through advanced technologies and strategic international partnerships. By integrating Just Walk Out technology into its ZOOM network, ENOC is introducing a faster, more seamless shopping experience designed around the evolving expectations of customers who increasingly value speed, convenience and flexibility.

Rajiv Chopra, Vice President, Just Walk Out, said: “Convenience stores have operated the same way for decades: customers select their items, join a queue, and wait to pay. Just Walk Out technology by Amazon removes that final step. ENOC is exactly the kind of forward-looking partner to bring this experience to the region, and we’re proud that its ZOOM stores are the first in the Middle East to introduce it, giving customers a faster, more seamless way to shop and continue their journey.”

Ali Khalid Bin Zayed Alfalasi, Deputy Chief Commercial & Retail Officer, ENOC Group, said: “The future of retail will be defined by how seamlessly technology can integrate into people’s everyday lives. As customer expectations evolve, our responsibility extends beyond providing essential mobility services to reimagining the experiences that surround them. At ENOC, we see strategic partnerships with global technology leaders as a powerful catalyst for this transformation, allowing us to bring world-class innovation closer to the communities we serve. Our collaboration with Amazon reflects this ambition, translating advanced technology into a tangible improvement in how customers shop, while demonstrating the UAE’s position as a market where pioneering solutions can be brought to life. This launch is an important milestone in our journey to create smarter, more connected and customer-centric retail experiences across our network.”

Part of a broader collaboration
The launch builds on the collaboration ENOC Group and Amazon UAE announced in October 2025. That collaboration also covers using ENOC sites as quick-fulfilment hubs and selling ENOC products on Amazon.ae. Just Walk Out technology is now in 6 countries world wide including the US, UK, Canada, Australia, France and the UAE. Find more location information here.